Ever wonder how some websites are able to place shortcut images inside the Browsers Address bar, the Favorite menu or as an icon on your desktop? Internet Explorer 5 allows for the placement of an image in the address bar. This is a very good to distinguish your website from others. The image that you'll ultimately be displaying as a shortcut on a PC will have the arrow in the lower left hand corner and will be displayed much smaller in the address bar than in the image editor you choose.
The image must be in .ico (Windows Icon) format. You can download several apps that will allow you to save in the .ico format. check out Winfiles.com or Download.com to get a program that allows this. Once you create your image in .ico format, you're ready to display it online. Make sure you add the following code with-in the head tags on your webpage. Few things to keep in mind, this technique only works in IE 5.0 and Images don't always show up in the address bar until a page from that url has been saved locally on your PC and sometimes do not appear until after re-start. Here are a couple of ways
Option #1 and the easiest!
Put an icon named favicon.ico in any directory where you want to the icon to show up in IE5 in the address bar and the favorites. Thanks Keith A...
Option #2
The working script at ASPFree.com looks like this
The working script at ASPFree.com looks like this HREF="http://www.aspfree.com/aspfree.ico">
ASP Code 
Implement Gzip and Deflate Compression in ASP.Net
