Building an In-Text Advertising System Under ASP.NET 3.5
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In this series of articles, Xianzhong Zhu will lead you through building a popular in-text advertising application under the ASP.NET 3.5 environment using the typical three-tiered architecture and AJAX-related technologies.
What is In-Text Advertising?
In general, contextual advertising refers to the inclusion of advertisements adjacent to relevant online context (e.g., Google AdSense). In-text advertising, however, places hyperlinks directly into the text of the web page. On the whole, most in-text advertising bears the following characteristics:
1. The text associated with an advertisement is identified by a double underline to differentiate it from regular hyperlinks.
2. An in-page window containing advertising content appears when the cursor is positioned over the corresponding text.
Figure 1 below shows a typical in-text ad in use.
Figure 1-the cursor moves over a double underlined keyword and then pops up a related window to give more details
To a more extensive degree, in-text advertising related techniques can give advertisers the ability to target consumers through keywords and deliver text, image, and video- or flash-animated advertisements. Publishers can monetize the content of their site without sacrificing additional space. To gain an intuitive impression, you can browse networks such as Vibrant Media or Kontera to see what real in-text ads look like.
In this article, we are going to construct a simple in-text advertising application, through which website owners can register accounts and apply for advertisements inside their websites to obtain extra income. In this application, the administrator can control the contents of the in-text advertisements, as well as count and charge the advertising data.
Author's Note: To follow along with the sample in this article, you're assumed to have installed the following environments: Windows XP Professional and Visual Studio 2008 (with the built-in support for SQL Server 2005 Express Edition).
Next: Requirements >>
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