Microsoft`s Answer to Google Search - Bing
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You've probably heard about Bing, Microsoft's latest search engine. Is it merely a rebranding of Microsoft Live, which used to be MSN? Or is it something truly innovative, that will help the software giant stand toe to toe with Google in the search arena? Keep reading for a closer look.
Microsoft’s Search Woes
To anyone who has been paying attention for the past decade, it should be obvious that Google is the undisputed king of search engines. This is best illustrated by the fact that Google currently controls over 60% of the search engine market.
Many people do not even realize that Microsoft has been making a concerted effort to cut into Google’s significant portion of the market. Do you know the name of Microsoft’s current search engine? It is Live Search. Unfortunately for Microsoft, “Live Search” is quite far away from achieving the status of becoming a word in the English dictionary.
Currently, Microsoft holds less than a 10% share of the search engine market. This is probably what led to their current massive push to unseat Google. Microsoft’s newest initiative is a new search engine called “Bing.” The project has been underway for quite some time under the development name “Kumo.” Just as with many new popular websites, the name tells us nothing.
Bing was designed with the intention of providing a better search experience to millions of people across the world. Interestingly, about 60% of Internet users are already satisfied with their current search engine. This is not good news for Microsoft, as it indicates that—at most—40% of the market is up for grabs. While Bing does present some innovations and changes that are sure to win many, it is unlikely that they will be able to pull a significant portion of that 40% market share.
While it remains to be seen just how well Bing will fare in the Google-dominated search engine industry, chances are that Microsoft can not do any worse than they have been. Some of the initial features promised by Bing are actually quite interesting, and Microsoft has gone a long way to ramp up its efforts to match Google’s product. Only time will tell whether the software giant’s work will allow it to actually surpass Google by enough to gain a significant market share before Google retaliates.
Next: What Bing Brings >>
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