Microsoft`s Answer to Google Search - Bing - What it Means for Google
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If nothing else, Bing is definitely a threat to Google’s substantial margin in the search engine market. While it is unlikely that Bing will seriously cut into Google’s share in the short term, many of the features of the new search engine have definite promise. What Microsoft has shown is that it is willing to join the new technology revolution that Google started, and that it has the power and creativity to become a rival.
Google still has its invaluable brand recognition that it can lord over almost any other company in any other industry. When people are looking for something online, the natural inclination for most is to simply “Google” it. Of course, there are die hard fans that will stick with their beloved product no matter what (such as Google). However, the people that these search engines really care about are the mass public. To the mass public, brand recognition is everything.
From early reviews, Google actually has slightly better search results than Bing does. Top results are often more relevant and easier to read through. Google has the advantage of experience and technology. While Bing will likely work hard to make up this difference, it is quite a big advantage in the early stages of Bing’s release.
Google also has the advantage that software technology is remarkably easy to replicate. Once Bing is released, Google will doubtlessly be quickly analyzing every single aspect of the new search engine. In fact, Google engineers will probably be the people with the most familiarity with Bing outside of Microsoft. Depending on the technology, Google will be able to develop a response in anywhere from a week to a year. Google probably already has plans for how it is going to combat some of the previously mentioned features that Bing has advertised.
What is key is whether Bing will be able to capture a significant market share before Google can ramp up its development to respond to Bing’s new technologies. If it can, then it will have a base from which it can proceed with future development and potentially overthrow Google. If it cannot manage to do better than its predecessors, then Google will remain the undisputed champion until the next competitor comes along.
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