Windows Vista: Enjoy the View - Alright, What About the Name??
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Well, I suppose it’s about time to discuss the new name, Vista. First of all, what are others saying?
Polls are showing that about 42 percent of people who care enough to take the poll feel that they’ll get used to the name. About 15 percent are OK with it or like it. And the remaining 43 percent dislike or hate it. This remainder is the most outspoken by far! Comments ranging from the Latvian meaning of vista (hen), to interpreting it as an acronym meaning Viruses, Infections, Spyware, Trojans, and Adware. Of course my favorite yet is the Vista cruiser: slow, dodgy, and old.
But how do I feel about it? Honestly, I think these people may be a little too critical. It is only a name after all, which really changes nothing about the underlying security, reliability, and usability of the system.
I think Vista is a pretty decent title from a marketing perspective. It is far better than 95, 98, or 2000, which quickly become outdated. It’s even better than XP, which really has no associative meaning to anyone on Earth! “Vista” portrays vision, clarity, expanded horizons. Whether or not obtaining the OS will actually result in obtaining those intangible qualities is somewhat dubious, but that’s what marketing’s all about!
Unfortunately, Microsoft has (unknowingly?) encroached on the naming rights of a business software and services company, also out of Redmond. It will be interesting to see what legal action, if any, results, but I think Vista software could definitely use the mix-up to a distinct business advantage. I know I would.
ConclusionAll things said and done, all things beta that is, I’m left wanting more. At this point, “more” would even include actually being able to run the OS inside a Virtual Machine. I do hope that by final ship date (which may very well be pushed out an additional 12 months) Microsoft has listened to tester feedback. Perhaps they will consider including some previously promised functionality. If not, I for one will most likely be content to stick with XP.
Since not much is really changing, Microsoft marketing has the job of making current Windows look less functional. Most informed shoppers may be lukewarm about the new features. But at least we can say “Hasta la Vista” to the XP logo. Oh wait…
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